Google Ads is an online advertising platform developed by Google, where advertisers bid to display advertisements, service offerings, product listings, and videos to web users. It can place ads in the results of search engines like Google Search, mobile apps, videos, and on non-search websites.

Google is the most visited website in the world, with over 8.5 billion daily searches, meaning regardless of your business, your customers are probably using Google. With the powerful targeting capabilities of Google Ads, you can connect with your audience as they actively search for products or services like yours, providing high visibility with the right people at the right time.

Google Ads operates through an auction system where advertisers bid on keywords. When a user searches for those keywords, Google displays relevant ads. The ad rank used to decide the auction winners is determined by a combination of bid amount, ad quality, and other factors.

Google Ads costs vary depending on the industry, competition, and the keywords you target. Google Ads operates on a pay-per-click (PPC) model, where advertisers only pay when a user clicks on their ad. You can set a daily budget and specify how much you’re willing to pay for each click (Cost-Per-Click or CPC). This makes it a cost-effective way to reach potential customers who are actively searching for information about products or services that you offer.