I write about Google Ads and the latest marketing trends.

  • AI Max is Google’s new one-click upgrade to traditional Search campaigns within Google Ads. Rather than a new campaign type, it is a combination of new and existing features layered on top of traditional search campaigns. There are several features…

  • Table of Contents Google Performance Max Asset Generation Google is introducing new Performance Max Asset Generation features to help streamline the campaign creation process and easily create assets. The new features include generating headlines, descriptions, and images for campaigns with…

  • Introduction As a business owner or someone new to advertising it can be difficult to choose the right Google Ads campaign type. As of 2023 there are eight different campaign types to chose from, each tailored to serve specific advertising…

  • Google announced Demand Gen campaigns during the Google Marketing Live 2023 event. Like Discovery Campaigns, they’re designed to expand beyond traditional text-based search results and reach consumers on more visually engaging platforms. The new campaign type takes advantage of placements…

  • Welcome to the October 2023 Marketing News Recap! This is the first in an ongoing series where I will summarize the most important news from each month.  In the ever-evolving world of digital marketing, staying on top of the latest…

  • Table of Contents Introduction David Ogilvy, a name synonymous with innovation and brilliance in the world of advertising, is often regarded as the “Father of Modern Advertising.” In this article, we’ll explore the life and contributions of David Ogilvy, shedding…

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