Category: Google Ads

  • Google Ads Campaign Types: Choosing the Right One

    Google Ads Campaign Types: Choosing the Right One

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    Introduction As a business owner or someone new to advertising it can be difficult to choose the right Google Ads campaign type. As of 2023 there are eight different campaign types to chose from, each tailored to serve specific advertising goals. From classic Search Campaigns to AI driven Demand Gen campaigns Google Ads offers the…

  • Google Demand Gen Campaigns: Guide to Maximizing Results

    Google Demand Gen Campaigns: Guide to Maximizing Results

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    Google announced Demand Gen campaigns during the Google Marketing Live 2023 event. Like Discovery Campaigns, they’re designed to expand beyond traditional text-based search results and reach consumers on more visually engaging platforms. The new campaign type takes advantage of placements on YouTube, Discovery, and Gmail, which collectively boast over 3 billion monthly users. The aim…