Tag: google ads
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November 2023 Recap: Performance Max Asset Generation
Table of Contents Google Performance Max Asset Generation Google is introducing new Performance Max Asset Generation features to help streamline the campaign creation process and easily create assets. The new features include generating headlines, descriptions, and images for campaigns with just a few clicks. AI-powered Asset generation will be available as a beta to U.S.…
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Google Ads Campaign Types: Choosing the Right One
in Google AdsIntroduction As a business owner or someone new to advertising it can be difficult to choose the right Google Ads campaign type. As of 2023 there are eight different campaign types to chose from, each tailored to serve specific advertising goals. From classic Search Campaigns to AI driven Demand Gen campaigns Google Ads offers the…
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Google Demand Gen Campaigns: Guide to Maximizing Results
in Google AdsGoogle announced Demand Gen campaigns during the Google Marketing Live 2023 event. Like Discovery Campaigns, they’re designed to expand beyond traditional text-based search results and reach consumers on more visually engaging platforms. The new campaign type takes advantage of placements on YouTube, Discovery, and Gmail, which collectively boast over 3 billion monthly users. The aim…
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October 2023 Marketing News Recap
Welcome to the October 2023 Marketing News Recap! This is the first in an ongoing series where I will summarize the most important news from each month. In the ever-evolving world of digital marketing, staying on top of the latest trends and developments is crucial for success. This month, we dive into some exciting topics…