Tag: google demand gen

Google Demand Gen Campaigns: Guide to Maximizing Results

Nov 13, 2023

in Google Ads

Google announced Demand Gen campaigns during the Google Marketing Live 2023 event. Like Discovery Campaigns, they’re designed to expand beyond traditional text-based search results and reach consumers on more visually engaging platforms. The new campaign type takes advantage of placements on YouTube, Discovery, and Gmail, which collectively boast over 3 billion monthly users. The aim…
October 2023 Marketing News Recap

Nov 6, 2023

in Monthly Recaps

Welcome to the October 2023 Marketing News Recap! This is the first in an ongoing series where I will summarize the most important news from each month. In the ever-evolving world of digital marketing, staying on top of the latest trends and developments is crucial for success. This month, we dive into some exciting topics…