Tag: google demand gen
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Google Demand Gen Campaigns: Guide to Maximizing Results
in Google AdsGoogle announced Demand Gen campaigns during the Google Marketing Live 2023 event. Like Discovery Campaigns, they’re designed to expand beyond traditional text-based search results and reach consumers on more visually engaging platforms. The new campaign type takes advantage of placements on YouTube, Discovery, and Gmail, which collectively boast over 3 billion monthly users. The aim…
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October 2023 Marketing News Recap
Welcome to the October 2023 Marketing News Recap! This is the first in an ongoing series where I will summarize the most important news from each month. In the ever-evolving world of digital marketing, staying on top of the latest trends and developments is crucial for success. This month, we dive into some exciting topics…