Tag: marketing news
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What is Google AI Max for Search?
in Google AdsAI Max is Google’s new one-click upgrade to traditional Search campaigns within Google Ads. Rather than a new campaign type, it is a combination of new and existing features layered on top of traditional search campaigns. There are several features included in AI Max, but the main features of AI Max are search term matching,…
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November 2023 Recap: Performance Max Asset Generation
Table of Contents Google Performance Max Asset Generation Google is introducing new Performance Max Asset Generation features to help streamline the campaign creation process and easily create assets. The new features include generating headlines, descriptions, and images for campaigns with just a few clicks. AI-powered Asset generation will be available as a beta to U.S.…
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October 2023 Marketing News Recap
Welcome to the October 2023 Marketing News Recap! This is the first in an ongoing series where I will summarize the most important news from each month. In the ever-evolving world of digital marketing, staying on top of the latest trends and developments is crucial for success. This month, we dive into some exciting topics…